Fox News is launching a Spanish-language show just in time for election day. The show will be called “Fox Noticias” and will be anchored by Rachel Campos-Duffy, currently co-host of the “Fox & Friends” Weekend morning show.
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Airing on Fox Deportes, Fox’s Spanish-language sports network, the show is scheduled to start on October 15, and will take the 4 pm ET slot. The show will also be available as a podcast, and viewers will be able to stream it on the Fox Sports app, FoxDeportes.com, Fox Nation, their new Spanish-language website, and YouTube, with clips being pushed out to Instagram, Facebook, X, TikTok, and Snapchat.
Fox News Media will launch a daily Spanish-language news show called “Fox Noticias” that will air on Fox Corp.’s Spanish-language sports cable network Fox Deportes, executives told Axios. Ahead of the debut next week, Fox News will also unveil a Spanish-language version of its website.
According to Campos-Duffy, the show will focus on “the kitchen table issues that matter most to our community,” including politics, news, culture, and entertainment. One of her first interviews will be with Panama’s president, José Raúl Mulino.
This isn’t Fox News’ first foray into Hispanic-focused programming, having previously operated Fox News Latino for six years before closing it down in 2016. The move comes as Fox News has seen its Hispanic viewership rise dramatically in recent years. According to Fox News senior vice president John Sylvester:
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“Fox News Channel has seen dramatic growth in Hispanic viewers over the last year increasing in double and triple digits in viewers and the younger A25–54 demographic. Coupled with recent data that shows the Hispanic population is the fastest growing electorate, it was a natural decision to create ‘Fox Noticias.'”
The rise in the number of Hispanics seeking out conservative news sources like Fox News dovetails with the number of Hispanic voters seeking a home in the Republican Party. For instance:
As RedState’s Sister Toldjah noted in September, “That Democrats are having to compete more for these voters than they have in decades confirms two important things: That an increasing number of folks in their normally reliable voting blocs are fed up with woke, and that Republican persistence is paying off.”
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It’s obvious that Fox News has also noted that trend and knows that conservative viewers are their bread and butter (and, of course, the liberal hate watchers). Therefore, it’s incredibly smart for them to launch this new product in the weeks before the election. It’s also smart to air the show on the sports network, as it will catch Hispanic viewers who might not tune into traditional news shows.
It goes without saying that Rachel Campos-Duffy is a great pick to host the show, as she has been a great voice for conservatives for many years now, even going back to her days as the sole Republican on the MTV show “Real World.”