Parents Are Preparing ‘Gen Alpha’ Kids for the Future by Prioritizing Creative Thinking

 

Parents are prioritizing creative activities with their young children to prepare them for the future, according to a new poll. The survey of 2,000 parents of Gen Alpha children—born after 2010—examined early childhood parenting and playtime. Conducted by Talker Research and commissioned by Littlest Pet Shop, the survey found that creativity is a top consideration […]

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