SAN ANTONIO – KSAT12 is thrilled to announce a new contract with the Fiesta Commission, keeping KSAT12 as the official station for everything Fiesta for the next four years. The Battle of Flowers Parade, Flambeau Parade, River Parade, Fiesta Fiesta and more will air exclusively on KSAT12 and KSAT12 digital and streaming platforms. The extension of this new contract is a testament to the unmatched reach of KSAT12 and the growth of Fiesta content and brand exposure across the city, state, nation and even international markets.
“The Fiesta San Antonio Commission is happy to continue its relationship with KSAT TV as the Official Broadcast Station for Fiesta San Antonio,” Fiesta Commission President David Christian said. “We look forward to many new and exciting opportunities with the broadcasts!”
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Fiesta coverage on KSAT12 has grown exponentially in the past eight years as the official station. Just last year alone, KSAT12 saw a 91% increase in live and VOD views of Fiesta stories, parades and coverage, across all KSAT12-owned digital platforms. With more than 700 Fiesta-related stories and segments on KSAT12 and SA Live, more than 26 million impressions were generated, allowing Fiesta coverage to be seen in all 50 states, including 47 countries around the world.
“KSAT12’s dedication to our community is unmatched. Our staff is uniquely San Antonio, and our love and passion for Fiesta runs deep,” said Ashley Parker, Vice President and General Manager of KSAT12. “You see it in all our expanded coverage, live broadcasts, community events and more. We are honored to continue this great partnership with the Fiesta Commission and bringing the flavor and tradition of Fiesta directly to you, like no one else can.”
In addition to live parade coverage in 2025, KSAT12 will offer a Spanish-only parade broadcast on KSAT+, adjacent to our English broadcast on KSAT12. This allows Spanish-speaking viewers across the state, nation and world to tune in and take in all the sights and sounds of what makes Fiesta so magical. Fiesta content will also be available in Spanish on KSAT12 En Espanol, which can be found at KSAT.com/Espanol.
“KSAT12 shares the same goal with the Fiesta Commission, to bring all the pageantry, history, tradition and togetherness of Fiesta to the people,” said Mario Orellana, KSAT12 News Director. “With the power of KSAT12 and our station’s deep-rooted passion for Fiesta, there are no bounds to where and what Fiesta could become next. We are thrilled to be a part of their massive growth.”
Viewers and Fiesta fans can catch up on all the amazing Fiesta stories and rewatch KSAT12 parade broadcasts on the KSAT YouTube channel, KSAT+ and KSAT.com.
¡VIVA FIESTA!
About KSAT12:
KSAT12 is San Antonio’s #1 rated news station, owned and operated by Graham Media Group. KSAT12 is one of the top ABC affiliates in the country and delivers breaking local news and information 24 hours a day. By delivering more news and information than any other station in town, KSAT12 is set apart from the competition. The KSAT team is known for an aggressive reporting style in our top-rated newscasts and for a daily, fast-paced lifestyle program, “SA Live”, that is number one in the market.
About Graham Media Group:
Graham Media Group is comprised of seven local media powerhouses, plus Graham Digital, Omne and Social News Desk – all delivering local news, programming, advertising solutions and digital media tools for television, online, mobile, streaming, podcasts, and audio devices. We are dynamic, local brands that extend well beyond traditional broadcast television. Our work helps inform, celebrate and knit together the communities we serve. Headquartered in Detroit, GMG operates in four states: KPRC–Houston, WDIV–Detroit and WSLS–Roanoke (NBC); KSAT–San Antonio (ABC); WKMG–Orlando (CBS); WJXT–Jacksonville (fully local), and WCWJ–Jacksonville (CW). Graham Digital is a digital media and technology development group widely recognized as a top industry innovator. Omne is a leader in results-driven marketing solutions. Social News Desk provides its 2500+ worldwide newsroom-customers with a single dashboard to publish, measure, curate and monetize local news content on social platforms. Graham Media Group is a subsidiary of Graham Holdings Company (NYSE: GHC).
