Texas Border Business
Dallas, Texas – (August 5, 2024) – Local advertising and communications professional A.B. Barrera was unanimously elected as District Governor for the American Advertising Federation District 10. His induction was held this past Spring in Dallas at the organization’s District 10 Advent10n (district-wide advertising and marketing conference). Barrera officially took the helm in July of this year.
District 10 encompasses the states of Arkansas, Louisiana, Oklahoma, and Texas. As District Governor, Barrera will oversee nineteen American Advertising Federation Chapter Clubs in cities throughout these four states. This marks only the second time a Hispanic has been elected to a Governor position since the district’s formation in 1909 and the first time a Mexican American and Laredoan has served in this capacity.
Barrera was also honored with the prestigious Silver Medal Award. A lifetime achievement honor, the Silver Medal Award recognizes individuals who have made outstanding contributions to advertising and have been active in furthering the industry’s standards, creative excellence, and responsibility in areas of social concern.
“I’m looking forward to serving District 10 and all of our clubs and members, as well as growing the district and keeping our commitment to being the Unifying Voice for Advertising”, said Barrera.
“I love what I do, and I am proud to be able to share my knowledge and leadership skills with such a dynamic national organization”, he continued.
Headquartered in Washington, DC, the American Advertising Federation (AAF) is the “Unifying Voice for Advertising.” The AAF has more than 150 local clubs across the U.S., representing nearly 50,000 advertising professionals, connecting, and leading the industry. They support more than 4,000 college chapter members across 140+ college chapters. They have more than 50 corporate members who are loyal and supportive of their ongoing efforts.
A.B. Barrera is one of Laredo’s most respected business and civic leaders. His marketing and business acumen spans nearly three decades and the entire state of Texas. His ingenuity and creativity have transformed communities and strengthened local businesses. He is co-CEO of PMDG Marketing Communications, a full-service advertising agency and co-owner of AlphaGraphics Laredo, a full-service print center.
Barrera is a nationally recognized and award-winning marketing and public relations professional. His list of awards and accolades is what most marketing and public relations professionals strive to earn throughout their careers: the highly coveted MAXI Award, considered to be the Oscars® of retail and real estate marketing (International Council of Shopping Centers), and nearly 40 ADDY Awards from the American Advertising Federation. The American Advertising Awards (ADDYS) is the advertising industry’s largest and most representative national competition, attracting more than 40,000 entries annually.
His other distinctions include certification by the Emily Post Institute as a Certified Business Etiquette Professional and Certified Marketing Director (CMD), a designation he earned early on in his marketing career by the International Council of Shopping Centers.
Barrera is a member ofesteemed national marketing organizations, including the American Marketing Association and the Public Relations Society of America. His advertising expertise has led him to serve as President of the American Advertising Federation Rio Grande Valley Chapter, and most recently, he served on the Executive Board of the American Advertising Federation’s District 10 as 1st LT Governor.
Barrera also serves on the Board of the Laredo Chamber of Commerce as a member of their Executive Committee and is a Board Director for the Laredo Little Theatre.
“I’m honored by the support I’ve received from my colleagues in the advertising industry throughout the country and I’m glad to be doing my part to better serve my clients and contribute to the communities and markets that we do business in”.