From coffee to clothing lines, banking services to skin care, companies are promoting themselves as alternatives to so-called “woke” household corporations. Backers of the online platform Public Square tout it as an opportunity to take a stand over ESG policies and profit off a market that could reach 100 million shoppers.
/quality/90/?url=http://bloomberg-bna-brightspot.s3.amazonaws.com/f4/44/49e9bd3d4dcaa567a4ef2adf432a/bli-the-business-of-anti-esg-6-1.png” title=”Anti-Woke Brands Fuel Parallel Market for Conservative Shoppers” />