Coors Announces It’s Ditching Everything DEI and Woke After Threatened With Exposure

By now, you’ve probably noticed a pattern from more than a few corporations. Many have begun backing away from woke policies and DEI initiatives with surprising speed, especially if their clientele involves traditionally-minded and rural Americans. 

Nobody wants to become the next Bud Light. 

Coors is the latest in the line of corporations slamming it in reverse after the one-man crusade being waged by Robby Starbuck turned its sights on the beer distribution company. Starbuck’s pattern is to tell the company he’s going to expose his research about them, only to find a short time later that they preemptively renounced their commitments to woke agenda items and are dissolving those parts of their company. 

It’s a pattern that has worked well, as you can see in the articles below. 

(READ: Tractor Supply Co. Ditches Everything Woke, Declares It Won’t Ever Touch DEI or Pride Celebrations)

(READ: John Deere Exposed: Famous American Company Soaked in Disgusting Wokeness According to New Report)

(READ: Robby Starbuck Is Dismantling Diversity, Equity, and Inclusion One Corporation at a Time)

Coors has now surrendered, as Starbuck noted in a recent post on X, stating that he’d done his usual tactic of notifying Coors that he was going to go to the public with all their woke initiatives. Like the others, Coors backed down immediately, waving the white flag publicly. 

According to Starbuck, here’s what they’re changing: 

Here are the changes: 

• Ending participation in the @HRC’s woke Corporate Equality Index social credit system. 

• No more DEI based training programs. 

• No more donations to divisive events.  

• Ending ERG groups in favor of BRG groups open to all employees, no longer designed to focus on race or sexual orientation. 

• No more supplier diversity goals. 

• No more executive/employee compensation tied to DEI hiring goals.

You can watch the entirety of Starbuck’s report below. 

These are great victories, but not every corporation is going to treat the threat of exposure similarly. For instance, Disney has been exposed repeatedly for some of the awful policies and plans it has but has not reversed course, at least not as a company in its entirety. There are rumors that Marvel has begun a very harsh turnaround, but it may be a year or two before we start seeing that produce anything good. 

(READ: Disney Is Quietly Bending the Knee to You As You’ve Proven Stronger in the Culture War)

But what you should take away from this is that these companies are actually terrified of you, and know that the threat of you turning your back on them is real. The people have demonstrated this repeatedly in various ways and for various companies, and many corporations would rather not risk that happening to them. A push is sometimes all they need to get cold feet. 

But this is how we unravel the hold radical leftism has on corporate culture. We prove we mean business with boycotts and alternative markets, we make examples of a few companies, and that helps corporations take the hint. 

It’s likely that some of these companies that Starbuck is approaching have already begun abandoning their DEI nonsense before he even gets to them, and they’re reporting their separation goals. Regardless, these threats of exposure need to be made to make it clear that going woke means going broke.