The headaches keep coming for Anheuser-Busch and Bud Light after their partnership with transgender TikTok personality Dylan Mulvaney caused backlash from customers. Sales of Bud Light have dropped off a cliff, music stars have shot up cases of Buds with their rifles, others have called for boycotts–the list goes on and on.
But sometimes a visual really tells the story the best, and a video posted by TikTok user Luis Tejada really shows you the impact consumers can have on companies. The camera pans over packed concession lines at Boston’s Fenway Park–but then reveals a gaping void in front of the Bud Light stand.
Literally, not a single person is attempting to get their hands on the watery brew. “Fenway Park Bud Light stand Ghost Town!” Tejada captioned the post.
Watch:
@luistejadabostonrealtor Fenway Park Bud light stand Ghost Town! #budlight #fenwaypark #redsox #massrealestate #realtor #bienesraices #jesuslovesyou #forsalebyowner #sellersagent #jesus ? Time of the Season – The Zombies
“Guys, this is so funny and bizarre. Look at that,” Tejada says in the video. (I lived in Boston a ways back, and the accent still cracks me up. Tejada actually says “bizz-ah,” but we know he means bizarre. Gotta love Beantown!)
He points his camera at the booth where bored workers are standing with no customers to serve. “Look at that,” he says. “That is every single Bud Light stand here at Fenway Park.”
The 38-second video was reportedly filmed Wednesday night during the Red Sox game against the Toronto Blue Jays. (The Sox won 8-3, if you’re interested.) As of Thursday evening, it had already earned over 1.2 million views along with more than 9,200 comments and 102,000 likes.
Anheuser-Busch has paid a heavy price for its ham-handed attempt to woo younger customers, and RedState has been covering the saga extensively. Here are just some of the highlights:
Bud Light Sales Fall off a Cliff, Rivals Gain
Bud Light Puts Another Exec on ‘Leave of Absence,’ Takes More Action in Bid to Get Customers Back
Damage Control: Budweiser Releases Heavily Patriotic New Ad in Wake of Dylan Mulvaney Controversy
WATCH: Megyn Kelly and Michael Knowles Team up to Totally Wreck Dylan Mulvaney and Bud Light
Ron DeSantis Gets It Right on Bud Light
Corporate America Thinks You’re Dumb
AB Senior Execs Say Mulvaney Partnership ‘Was a Mistake’ as Beer Sales Hit Bottom of the Barrel
Bud Light Marketing Exec’s ‘Fratty’ Photos Revealed as Anheuser-Busch Sheds $5 Billion in Market Cap
WATCH: Bud Light VP’s Interview Explains Why They Trainwrecked the Brand With Mulvaney
Transgender ‘Woman’ Dylan Mulvaney Is Now the Face of Bud Light Because These Corporations Hate You
It was a long month of April for Bud Light and Anheuser-Busch, and May isn’t starting out any better. In fact, the backlash has been so intense that you almost start to feel sorry for the brewery giant. I say “almost” because I don’t feel that bad for the company–the boneheaded marketing move was a slap in the face to customers and the company’s efforts to play clean-up have been weak at best.
Actions have consequences. Get woke, go broke.