A nationwide study named San Antonio-based H-E-B as the top U.S. grocery retailer for the fourth time in eight years.
A global customer data science study, the dunnhumby Retailer Preference Index (RPI), surveyed 11,000 consumers and examined the largest 72 grocery market retailers in the U.S.
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The study found that customer value proposition is measured by price, promotions, rewards, quality, digital, operations, speed and convenience. According to the study, these are the most important predictors for retailers to have greater long-term success in the U.S.
The grocery stores with the most success commit to “saving customers money.”
H-E-B outranked Market Basket, Costco, WinCo Foods and Aldi.
“Since releasing the first U.S. Grocery RPI eight years ago, retailers and shoppers have weathered Covid, supply chain disruptions, agricultural shortages due to climate impacts, and a prolonged period of high food inflation that have reshaped shopping behavior and how Americans perceive the grocery retail environment,” said Matt O’Grady, dunnhumby’s President of the Americas.
The study showed that H-E-B had separated itself from the competition by “their superior ability to deliver a combination of better savings, quality, shopping experience and assortment” over the last three years.
Amazon was ranked sixth on the U.S. grocery retailer list. Trader Joe’s, Sam’s Club and Walmart followed.
“Clients across the grocery retail sector understand that market success is dependent upon saving shoppers money and implementing innovative pricing technologies to maintain their customer base,” O’Grady said.
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