Two months ago, Kyle Field was the host of two massive events in back-to-back Saturdays that ultimately earned millions in revenue for the Texas A&M athletic department.
“You have heard me say before and I want to repeat my thanks to the previous administration for having the vision to bring these events to Kyle Field. I would like to thank our entire staff and especially our special events and facilities staffs for their hard work,” Aggies athletic director Trev Alberts stated Tuesday. “The final net revenue to Texas A&M athletics for the two events was a little over $6 million – $2.6 for soccer and $3.9 for George Strait.
“Not only were these events profitable, but we continue to grow the overall Texas A&M brand. Additionally, our local economy benefitted greatly by bringing in people who have never been to our community.
“Kyle Field is a special venue, and we will make sure any event that we host will be a worthwhile endeavor.”
Brazil played Mexico in an international soccer friendly on June 8 with 85,249 people in attendance.
“The cooperation between MexTour and MLS/SUM for the soccer match as well as the Messina Touring group with George Strait was outstanding,” stated Kindra Fry, the assistant athletics director for special events services. “We have shown the capability of handling events of this stature, and we will continue to work to bring entertainment to the community.”
With 110,905 fans present for the “King at Kyle Field” event on June 15, Strait achieved a new national record for ticketed concerts.
(George Walker IV-USA TODAY NETWORK)
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(Maria Lysaker-USA TODAY Sports)