The same classic costume has topped the list for several years now.
Turning to the internet for Halloween costume ideas? You’re not the only one — and there’s a way to see just how popular your idea is.
Google Trends has released its 2022 FrightGeist listing the most-searched costumes in the U.S. in September, plus a map of top trends by city. Several classics made it into the top 10 — with, as usual, a few pop culture references mixed in.
Here’s Google’s top 10 most popular Halloween costumes for 2022, based on search trends:
The classic witch costume is a longtime favorite, also making it to #1 the past few years. (The last time a different costume reigned supreme? 2019 , when “It” — referencing Pennywise the clown — was in first place. “Witch” still came in second.)
Google Trends also released a page tracking different top Halloween trends for the past week, from costumes to cocktails.
As of Wednesday, the page’s list of top-searched couples costumes focused on fictional characters, ranging from horror to comedy.
Two franchises dominated the company’s list of most-searched Halloween movies: The “Halloween” slasher series and the far more kid-friendly Hocus Pocus. Each got a new sequel this fall.