Back in the spotlight: Dallas Cowboys Cheerleaders Netflix series coming this summer
The series will follow the 2023-2024 squad “from start to finish – kicking off at auditions and training camp and continuing all the way through the NFL season.”
DALLAS — The Dallas Cowboys Cheerleaders are returning to the television spotlight.
Netflix on Thursday announced a new series premiering this summer, “America’s Sweethearts: Dallas Cowboys Cheerleaders.”
The series will follow the 2023-2024 squad “from start to finish – kicking off at auditions and training camp and continuing all the way through the NFL season,” a Neflix press release said.
The series will be seven 45-minute episodes. A premiere date hasn’t been announced yet.
Director Greg Whiteley also directed the Netflix series “Last Chance U” and “Cheer.”
“The kind of access and creative freedom we need to make the kind of work we want to make is not easy to come by — especially when dealing with a brand as large as the Dallas Cowboys,” Whiteley said in the release. “To their infinite credit, the Cowboys offered unfettered access for the year we filmed the DCC and left us alone. The result is an authentic portrait of one of the most storied and beloved institutions we have in American pop culture.”
Charlotte Jones, the Cowboys executive vice president and Dallas Cowboys Cheerleaders president, said the club was “thrilled to see the results” of the series.
“The storytelling through this open access will captivate viewers episode after episode and Netflix’s global stage is the perfect platform to showcase it,” Jones said. “We went into this understanding that the opportunity to transparently share the journey of our season, and the emotions, challenges and joy experienced along the way, is exactly what our fans and viewers would want. It’s also part of the reason that, for decades, the Dallas Cowboys Cheerleaders have earned their place as being ‘often imitated, but never equaled’.”
Netflix dropped a promo video with the announcement Thursday morning.
“You need to look like a super model but perform like an athlete,” one of the voices on the video said.
“Once that uniform comes on, all of the flaws and the problems go out the door,” said another.
The Cowboys cheerleaders are no strangers to reality TV. The squad’s audition process was the subject of the long-running CMT series “Dallas Cowboys Cheerleaders: Making the team,” which ran 16 seasons and last aired in 2021.
